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Effective and cheap email marketing

Targeted communications which deliver the right message along with an appealing offer to the appropriate audience are basic tenets of effective marketing practice. Large companies with generous marketing budgets have the luxury of using direct mail and other targeted media to communicate with customers and prospects, and further build their businesses.

Prior to the advent of internet marketing email as an effective customer communications tool, small and mid-sized companies operated at a disadvantage when it came to delivering targeted messages to their customers. Before bulk email marketing services, costs for creative talent to conceptualize, art direct, write, and print direct mail were prohibitive. Postage costs, even at bulk delivery rates, dictated a per piece of mail cost starting at 20 cents -- out of the question for small businesses considering a targeted campaign to hundreds or thousands of households or businesses.

Cheap email marketing services through Onlineitools.com can bring those delivery costs down to almost nothing while giving you the professional creative tools to easily craft the message you know will appeal to your customers.

Professional internet marketing email

Companies of every size understand the advantages and effectiveness of using internet marketing email, and are applying the same level of strategic development and professionalism to crafting email communications that they use in creating more expensive marketing vehicles. In fact, most advertising agencies offer email marketing strategies (at a significant fee) to their Fortune 500 clients.

The following articles will provide tips and ideas on how your business can develop cheap email marketing campaigns which incorporate the kind of techniques and level of professionalism used by these advertising agencies.

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